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Search Engine Optimization (SEO)
Getting ranked high in search engines is not the whole story. Getting ranked high in search engines with the right keywords is what it's all about. What have you read? Meta tags? Secret tips? Paying off search engines? For sure there's no secrets, search engines just want to give the searching public the right content when displaying their results. Meta tags are only part of the story. There's a whole science involved with SEO. Here are some things to look for:
Price: DO NOT pay lots of money upfront for SEO. What is a lot? Depends on your business and how competetive the market is. In our business it's not even feasible to pay per click as the prices are through the roof. We take the SEO process step by step with our clients. There is no magic, we're only evaluating their market and their site for the very best approach for SEO. Yes, meta tags are important but there are many other things to consider as well. We outline our SEO approach in terms you understand and charge for each step. The end result is outlined with certain keyword phrases that should get you as close to the top as possible. If we succeed, you can count on the fact that the ones we pushed down are going to climb over your back to get back up. We are in it for the long haul. We want you to hire us to keep you on top. If you don't make it then we don't get what we want either.
Longevity: We've been building web sites and playing games with Search Engine Optimization since before it was a term. Back in 1994 there was Web Crawler and not much else. Then Lycos, Yahoo, and a parade of others came on the scene. Keeping up with who was who and where to submit was a crap shoot. Now it's a sophisticated process that warrants an acronym. We used to be able to know exactly when a certain search engine would hit our servers. These days you must be patient and wait one, two, or three weeks. We're not new to the scene and know what to do and what NOT to do. You don't want some rookies getting you banned from search engines.
Trust: Just because XYZ Corporation has lots of seals of approval stamped on their site doesn't mean you can trust what they are doing. They may have good integrity and a big name but how much time are they really going to put into keeping you on top? Trust must be earned and we're sure you'll trust us after a very short time.
Assurances: There is no real assurance that you'll get ranked in the top 3, 5, or 10! There's no way. What we can assure is that our SEO process works and must be worked over time. We have seen sites make it to the very top and fall off the first page overnight. What we know is that others are working just as hard in their SEO process. Don't be fooled by the guarantee of top ranking in 10 days.
Size: Yes, size matters! Some companies are looking for big companies to do their SEO and others prefer smaller, personable relationships. We definitely don't fit the large company mold so that should clear up any questions you might have here.
Results: Our model for our own success is based on the success with our SEO and your site. Again, our intention is based on a long-term relationship. Our up-front gains are not large enough to payoff for our efforts. We want to get you ranked high and continue working for you to keep you there and continue to find ways of getting you higher.
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